“Life is for living, and you must live on.” With those sweet words to his small daughter who has fallen asleep in her bed, the dad in a touching commercial produced by Life Happens, simply fades away. We learn that he is no longer here to physically protect and care for his wife and child, but by being insured, he has made sure that they will always be financially secure.
When it comes right down to it, love is the motivation behind the purchase of life insurance. The desire to protect your family is strong, and life insurance means that financial protection can extend beyond your lifetime. It truly is one of the most loving gifts you can give.
Every year during February, Life Happens1 —a nonprofit organization dedicated to helping consumers make smart insurance decisions—coordinates the Insure Your Love campaign. It’s an industry-wide public education campaign designed to remind people that it’s important to consider protecting the ones they love through proper insurance planning.
If you’re looking for a new way to say I love you this February, having life insurance and other related products is an incredibly important way to show how much you care.
If you feel that you could be doing more to prepare for your family’s financial future, Foresters can help you create a plan that will make you feel more confident about the legacy you’re leaving your loved ones. Call your insurance representative to discuss your insurance plan, or if you don’t have an representative, call us at 1 800 267 8777.
Our FAQ page may also help answer some of your more common questions, as can our knowledgeable customer service representatives who can be reached toll-free at 1 800 828 1540 from 8 a.m. to 8 p.m. Monday to Friday.
Life is for the living, but with proper financial planning you can make sure that even when you’re gone, your love will still live on.
417196 CAN/US (02/19)